A/B Testing

I observed that a huge percentage of people were engaging with the website and signing up, with the PHOTO resume page , as opposed to the plain text resume ! 

Finally realised, thanks to the A/B test , that a photo resume was one of the most desired attributes in a European Resume 

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This is how I executed the plan using Google Optimize 

You can show 50% of users in a specific geographic region (like Europe) one version, and the other 50% another version in Google Optimize. 

This can be achieved by combining geographical targeting with audience split within a single experiment.

Here’s how you can set this up:

Steps to Set Up A/B Test with Geographical Targeting and Audience Split in Google Optimize:

1. Create a New Experiment:

   • In Google Optimize, create a new A/B test and give it a name (e.g., "Text vs. Text with Pictures - Europe").

2. Add Variants:

   • Define the two variants you want to test:

     • Variant 1: Text-only page.

     • Variant 2: Text with pictures.

3. Set Audience Targeting:

   • Go to the Targeting section.

   • Select Geography as a targeting rule:

     • Region: Choose Europe or specific countries within Europe if you prefer to be more granular (e.g., Germany, France, UK, etc.).

4. Set Traffic Allocation:

   • For Traffic allocation, define how the traffic should be split between the two variants.

     • Variant 1 (Text-only): 50% of the traffic.

     • Variant 2 (Text with pictures): 50% of the traffic.

5. Launch the Experiment:

   • Once you’ve set the geography and audience split, you can launch the experiment.

Summary:

• Geographical targeting ensures that only users from Europe will participate in the test.

• Audience splitting within the geographical region ensures that 50% of European users see Variant 1 (Text-only) and the other 50% see Variant 2 (Text with pictures).

Example of the Setup:

• Region: Europe (or select individual countries within Europe).

• Traffic Split: 50% to Variant 1 (Text-only), 50% to Variant 2 (Text with pictures).

This setup allows you to run an A/B test specifically targeting users from Europe, and divide the traffic evenly between the two versions of your page.