I observed that a huge percentage of people were engaging with the website and signing up, with the PHOTO resume page , as opposed to the plain text resume !
Finally realised, thanks to the A/B test , that a photo resume was one of the most desired attributes in a European Resume
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You can show 50% of users in a specific geographic region (like Europe) one version, and the other 50% another version in Google Optimize.
This can be achieved by combining geographical targeting with audience split within a single experiment.
Here’s how you can set this up:
Create a New Experiment:
In Google Optimize, create a new A/B test and give it a name (e.g., "Text vs. Text with Pictures - Europe").
Add Variants:
Define the two variants you want to test:
Variant 1: Text-only page.
Variant 2: Text with pictures.
Set Audience Targeting:
Go to the Targeting section.
Select Geography as a targeting rule:
Region: Choose Europe or specific countries within Europe if you prefer to be more granular (e.g., Germany, France, UK, etc.).
Set Traffic Allocation:
For Traffic allocation, define how the traffic should be split between the two variants.
Variant 1 (Text-only): 50% of the traffic.
Variant 2 (Text with pictures): 50% of the traffic.
Launch the Experiment:
Once you’ve set the geography and audience split, you can launch the experiment.
Geographical targeting ensures that only users from Europe will participate in the test.
Audience splitting within the geographical region ensures that 50% of European users see Variant 1 (Text-only) and the other 50% see Variant 2 (Text with pictures).
Region: Europe (or select individual countries within Europe).
Traffic Split: 50% to Variant 1 (Text-only), 50% to Variant 2 (Text with pictures).
This setup allows you to run an A/B test specifically targeting users from Europe, and divide the traffic evenly between the two versions of your page.